Blogger must have online presence at least in the following places. Having an online presence there would ensure proper social media marketing for a blogger.
First Place: Bloglovin’
It is a platform that allows users to read, organize, and discover their favorite blogs on mobile and desktop. It is a design-focused platform that aggregates feeds from sources with RSS feeds, allowing users to discover and organize content. Bloglovin’ reaches over millions of global users monthly. You can very well understand why that would be important for any blogger.
Register yourself and claim your blog and start tracking followers on bloglovin. Most of the bloggers today use bloglovin and mention bloglovin followers in their site as a source supporting their credibility.
Second Place: Facebook Page
Facebook page is one of the most important online presence. You can track the likes on your facebook page. The more followers your page has, the more reach your blog posts would possess. Also facebook has largest number of users among all social media and its acquisition of Instagram and whatsapp has added its longevity.
Also facebook allows you to better target. If you are targetting bloggers, go to facebook group of bloggers and promote your page with links of your blog rather than promoting it all over the internet.
Third place: Official twitter handle with your blogs name
Twitter is the modern era. We tweet more than we speak. In such times, an twitter handle is very much required for any blogger. Also while tweeting, we can sometimes tag some influential person of our niche for their opinion and if we are lucky, we might even get a response or feedback from them. Almost everyone uses twitter and you get a great chance to increase your fan following.
Fourth Place: Pinterest
It is also very much needed in current times. A lot of bloggers have reported Pinterest as the main source of traffic for their blogs. Pinterest helps reader bookmark immediately which is why bloggers can find audience and genuinely grow at a quicker pace using it.
Fifth Place: The most and ultimate of all: Email Subscription form
Without, Email subscribers nothing makes any sense at all. I kept the best for the last. I have read in lots of bloggers bio that their only regret is not to have started Email marketing earlier. Every blogger must have a subscription form embedded in his blog. It is a must for anyone who wants to be a professional blogger.